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Post by juthi52943 on Dec 26, 2023 6:23:17 GMT
This means that the information can be used to make changes that will impact overall performance. For example, metrics like website traffic, conversions, leads, and revenue generated. Step : Redefine and define target markets and customers The planning process may require refining the ideal customer, defining the ideal customer for a new market, or finding related market segments to expand. From the current customer base. To do this, marketers Job Function Email List must use a combination of first-party consumer data and third-party data to understand who is engaging with the company's brands and products. y analyzing customer attributes found in internal data, such as spending, loyalty, and support calls, to identify an ideal subset for the target audience for marketing campaigns. Additionally, external data can be used to identify key attributes of this subset, such as demographics, behavioral trends, interests, and where they go on the Internet. This can help demand generation efforts focus on the channels where the target audience spends their time. For marketers looking to expand their target markets, the identified ideal customer dataset can be compared to larger external datasets.
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